Marketing · B2B Sales · Creative Strategy

Ideas that look good. Work that sells.

I’m Christina Cytryn, a revenue-minded marketer and designer who connects customer insight, relationship-led sales, and hands-on creative to help brands grow.

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Retro-style illustrated portrait of Christina Cytryn with her name, Chicago location, and sales and marketing tagline
2× in 4 monthsDoubled an assigned B2B sales territory
Nearly 4 yearsAcross sales, content marketing, and design
One ownerFrom customer conversation to campaign creative

Selected work

Creative with a commercial point of view.

The throughline is ownership: understand the audience, shape the message, make the assets, and keep the work connected to a business goal.

Roma Moulding · B2B Sales + Campaign Creative

Growing a territory through relationship-led selling

Christina paired consultative account development with hands-on campaign creative—bringing the customer conversation and the marketing execution closer together.

  • Managed prospect and customer relationships across an assigned territory.
  • Translated client needs into relevant promotions and sales conversations.
  • Produced campaign creative in-house to move quickly and stay on message.

Business impact

Territory doubled

Achieved within four months by combining sales ownership with responsive creative support.

Frame Factory · Social + Content Marketing

Turning customer insight into useful, discoverable content

Working across frame design and marketing gave Christina a direct view of what customers asked for—and a practical way to turn those patterns into content.

  • Created and managed brand-aligned social content.
  • Supported local discovery and SEO-focused marketing activity.
  • Used audience and engagement signals to inform targeted campaign concepts.

What changed

A clearer content engine

Connected in-store customer knowledge with more consistent social, search, and campaign execution.

Citrine Artwork · Brand Identity

Building a distinct brand without sanding off the personality

Citrine Artwork is Christina’s creative laboratory: a flexible identity designed to hold retro energy, playful illustration, and the occasional cute-meets-macabre twist.

  • Developed the name, voice, palette, and sticker-inspired visual system.
  • Created original illustration and social-first brand content.
  • Evolved the portfolio from an art gallery into a business-facing story.

Brand value

Memorable by design

A cohesive platform that can flex from expressive artwork to commercial campaign work.

What Christina brings

Strategy, sales, and the hands to make it real.

A hybrid skill set for teams that value clear customer thinking, accountable execution, and creative that does more than decorate.

01 / Understand

Customer & market insight

Consultative selling, account relationships, audience needs, competitive context, and translating real conversations into sharper messaging.

02 / Shape

Campaign & content strategy

Positioning, content planning, campaign concepts, email and social content, creative briefs, brand management, and channel-aware storytelling.

03 / Make

Design & production

Brand identity, illustration, digital campaign assets, image editing, video, and fast in-house production that keeps strategy and execution connected.

B2B salesAccount developmentContent strategyBrand identitySocial marketingEmail campaignsSEOAdobe Creative CloudIllustrationVideoGoogle WorkspaceQuickBooksEpicorAI tools

Creative range

A visual voice that can flex.

From polished promotional work to character-driven illustration, Christina adapts the style to the audience while keeping the idea clear and ownable.

Retail promotion · campaign design
Seasonal campaign · concept + design
Portrait study · traditional media
Retro illustration · commercial art
Character design · promotional creative
Campaign artwork · type + illustration

About Christina

Commercial instincts. Creative energy. No handoff gap.

Christina is a Chicago-based marketer and designer with nearly four years spanning B2B sales, social and content marketing, and brand design. Her edge is the combination: she can listen for the business problem, build trust with the customer, and turn the insight into creative people actually want to engage with.

Her personal work often blends the cute with the macabre. That point of view keeps the work human and memorable; the discipline underneath it keeps every choice tied to the audience and the brief.

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Meet the tiny creative directors: George & Elaine.

Illustration of George the cat, looking mildly furious